There’s a reason why they call themselves the “feel good Australian sunscreen”
In the world of sunscreen and skincare, one Australian brand has made waves – not just for its high-quality products, but also for its commitment to values and sustainability. We Are Feel Good Inc., a sunscreen brand founded by Aussies, is quickly becoming a household name. Let’s dive into the brand’s origins, the founders’ vision, and how they’re leading the charge for sun safety and environmental responsibility.
The beginning of We Are Feel Good Inc.
We Are Feel Good Inc. was founded in 2015 by six Aussies on a family surfing trip. These Aussies, each passionate about health, well-being, and their country’s stunning beaches, noticed a gap in the market for a sunscreen that could meet the needs of those who spend long hours in the sun. They wanted to create a product that would be safe for both people and the planet, without compromising on effectiveness.
After testing and perfecting their range, We Are Feel Good Inc. launched. Their products were not only designed to withstand the harsh Australian sun, but also to be gentle on the skin. Importantly, they were free from harmful chemicals like oxybenzone and octinoxate, known for their damaging effects on coral reefs and marine life – making their range “reef safe.”
Unique selling points:
What draws people into We Are Feel Good Inc.
Knowledgable founders
Six Aussies founded We Are Feel Good Inc. One is professional surfer Jake Patersonn and another is skin cancer doctor Dr. Scott McGregor, who combined their expertise to create sunscreen that’s both high-performing and safe. Jake’s experience in the ocean, and having a suspicious looking scab cut from his scalp – most likely due to sun exposure – as well as Dr. Scott McGregor’s medical knowledge, ensure the products offer strong protection. Their shared commitment to quality and safety has earned the trust of active Aussies and sun lovers alike.
Safe ingredients
Their products are free from parabens and preservatives that can irritate the skin or cause harm in the long run. The brand prides itself on using ingredients that are effective yet gentle, designed to protect all skin types, including sensitive skin. Some of the high quality ingredients they use include aloe vera, beeswax, coconut oil, jojoba, pawpaw, zinc oxide and niacinamide.
Diverse product range
We Are Feel Good Inc. offers a diverse range of products designed to keep your skin protected and nourished. From their popular SPF 50+ sunscreens to soothing after-sun lotion, SPF lip balms skincare essentials, there’s something for everyone. Their sunscreen lineup comes in a variety of delicious scents, like coconut and tropical, and there’s even a range for sensitive skin, and babies. Whether you’re after everyday sun protection, hydration, or recovery from a day in the sun, We Are Feel Good Inc. has you covered – literally!
Ethical production
We Are Feel Good Inc. is also committed to ethical manufacturing practices, ensuring that their products are not tested on animals and meet strict Australian standards for safety.
They’re also focused on reducing landfill and carbon emissions, by utilising the following:
Post-consumer recycled packaging
We Are Feel Good Inc. is committed to creating a more sustainable future. The brand has started incorporating post-consumer recycled (PCR) materials into its packaging, with 30% of its product packaging currently made from PCR plastic.
To further reduce their plastic footprint, We Are Feel Good Inc. partners with the local not-for-profit, Precious Plastic Margaret River, to recycle empty sunscreen bottles and turn them into reusable plastic items. Customers can recycle their empty We Are Feel Good Inc. products for free, helping the planet by working towards a circular economy.
Build a bundle
We Are Feel Good Inc. offers a convenient “Build a Bundle” feature on their website, allowing customers to create personalised sunscreen packages. This feature, however, is exclusively available to Tier 2 and Tier 3 members of the brand’s Sun Squad loyalty program. By reaching these tiers, customers can mix and match various products, such as sunscreens, lotions, and lip balms, to suit their needs. This not only provides flexibility in choosing sun care essentials but also offers great savings, making it an ideal option for loyal customers looking for customised protection.
Pre-selected bundles are also available for purchase to all shoppers.
Bundling is a great way to get new customers to try your products. To discover more benefits of bundling products, check out our blog post “Why you should create product bundles for your Aussie small business.”
The brand’s focus on ethical practices, sustainability, and high quality ingredients that smell and feel good on the skin, has allowed We Are Feel Good Inc. to stand out in a competitive market. For Aussie small business owners, their journey is a testament to how strong values and a commitment to quality can create a path to success, even in industries dominated by global giants.
As We Are Feel Good Inc. continues to grow, it stays true to its roots, ensuring that sun lovers everywhere can enjoy the outdoors safely, sustainably, and with peace of mind.
So, next time you hit the beach, remember to slip, slop, slap — and grab a bottle of sunscreen from a brand that truly cares.
For more information on We Are Feel Good Inc., read their blog.
For more inspiration, check out these small business success stories:
