Skip to main content


Little Big Shop provides access to ecommerce analytics to discover and understand your customers behaviours and how to get them best to convert.

Connect to Google Analytics 4 (GA4)

Gain the benefits of tracking your Little Big Shop ecommerce site through GA4. The ecommerce analytics from Little Big Shop will give you insight into how your customers interact with your store and what products they are most interested in buying.

With GA4, you can gain valuable insights into customer buying trends and behaviour that can help you optimise your store to get the best possible conversions. With the right data, you can increase online sales and create a successful ecommerce business.

Use Google Tag Manager (GTM) to link your preferred analytics tool!

Little Big Shop also offers the ability to connect to Google Tag Manager (GTM) to manage your tags and track events. You can link your preferred analytics tool to GTM and start tracking your store’s performance.

With GTM, you can get a better understanding of what is driving conversions and how you can optimise your store to get even better results. With the right data, you can make informed decisions on how to improve your store and increase your online sales.

Track ‘Events’ on your website

Events are things that happen on your website, such as someone signing up, completing a purchase, or clicking a link.

By tracking these events, you can gain insight into which actions are leading to conversions and how you can optimise your store to get even better results.

You can also use GTM to create custom tags for tracking specific customer activities or to monitor performance of your campaigns. GTM lets you keep track of all of your store’s analytics in one place.

ecommerce analytics favouriting an item

From the insights, develop effective retargeting campaigns

Using the data collected from your events, you can create targeted retargeting campaigns to encourage customers to come back to your store. You can use this data to create customised ads that are tailored to the individual needs of each customer. This helps to increase conversion rates and build loyalty with your customers.


What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google Analytics and is designed to help you better understand customer behaviour and gain insights into your marketing performance.

With GA4, you can track your store’s website and app activity, as well as view user-level and event-level data. This data can be used to create more personalised marketing experiences and ensure you’re delivering the right messages to the right customers.

With GA4, you’ll have access to deeper insights into customer behaviour and engagement, which can be used to optimise your campaigns and create a better overall customer experience.

What is Google Tag Manager?

Google Tag Manager (GTM) is a tool that helps you manage your website tags and code snippets. It enables you to quickly and easily add, update, and manage tags without having to manually edit the code of your website. This can help you track events and conversions, as well as improve the performance of your marketing campaigns.

With GTM, you can manage all your tags in one place, giving you more control over your website’s analytics and marketing activities. GTM is integrated with GA4, allowing you to quickly and easily add tags and code snippets to track events and conversions.

Is it difficult to enable eCommerce Tracking in Google Analytics?

No, it is not difficult to enable eCommerce Tracking in Google Analytics using Google Tag Manager. With GTM, you can easily add the necessary tags and code snippets to track eCommerce transactions.

Additionally, you can configure GTM to track other types of events and conversions as well. This makes it much easier to monitor, analyse, and optimise your website’s performance.

What plans does Little Big Shop offer?

We have three subscription plan options: Startup, Little and Big. To learn more about what each plan offers, see the Pricing page.

Do you have a promo code?

At the moment we are offering new sign-ups 20% off their monthly subscription for the first six months. Enter the code NEW20 during the sign up process.

Start your free trial!

Sign up today to start your free 14-day trial - no credit card required.
Sign up now