Create product bundles that’ll keep customers coming back for more.
As an Aussie small business owner, you’re probably always on the lookout for ways to stand out online. One simple, yet effective strategy is to offer product bundles in your online store. Bundling products not only gives your customers more value, but it also brings a host of benefits to your business. Let’s dive into why product bundles could be the perfect move for your small business.
The benefits of product bundles:
Increase your Average Order Value (AOV)
Who doesn’t love a good deal? By bundling products together, you give your customers an easy way to get more bang for their buck. They’re likely to spend more than they initially planned, increasing your average order value. Plus, when customers see that they’re getting a bundle of goodies for a special price, it feels like they’re getting extra value, making them more willing to click that “buy” button.
Create a Better Shopping Experience
These days, shoppers prioritise convenience. Product bundles make shopping easier for your customers by grouping related or complementary items together. Instead of spending time hunting down each product individually, they can grab everything they need in one go. Not only does this save them time, but it also introduces them to products they might not have considered on their own. A win-win!
You can move inventory faster
Got some stock that’s been sitting around a little too long? Product bundles can help you clear out slow-moving inventory by pairing it with more popular items. This way, you’re not only making room for new stock but also ensuring that every item has a better chance of being sold. It’s an efficient way to manage your inventory and keep things fresh in your store.
Stand out from your competitors
In a market full of options, it’s essential to find ways to differentiate your business. Unique or exclusive product bundles can set your store apart from the rest, making your offerings more attractive to customers. Plus, if your bundles meet your customers’ needs and offer great value, you’re more likely to earn their loyalty, encouraging them to come back for more.
Boost your profit margins
When done right, product bundles can actually increase your profit margins. By combining items with different profit margins, you can enhance overall profitability while still offering customers a deal they’ll love. Even if the discount on the bundle is minimal, the perceived value is often enough to entice customers, helping you maintain or even improve your margins.
Case Study: The success of Frank Body (and their bundles)
A great example of a brand that has mastered product bundling is the Aussie skincare company, Frank Body. Known for their coffee-based skincare products, Frank Body has effectively used product bundles to drive sales and enhance customer experience.
Frank Body offers a variety of bundles that combine their popular products, such as their Original Coffee Scrub with complementary items like face washes or moisturisers. These bundles are not only attractively priced but are also curated to provide a complete skincare routine. By doing this, Frank Body encourages customers to try a range of products, increasing the likelihood of repeat purchases.
Moreover, Frank Body frequently updates their bundles, introducing seasonal or limited-edition packs that create excitement and urgency among their customers. This strategy has helped them move inventory quickly and keep their product offerings fresh and engaging.
The result? Frank Body has built a loyal customer base, consistently drives high average order values, and has become a standout brand in the competitive skincare industry.
How to create product bundles in Little Big Shop:
Creating a product bundle in Little Big Shop is super simple.
Simply create a new product, upload an image (a flatlay of all the items in the bundle works great), and name the bundle. To emphasise how great of a deal the bundle is, write how much you can save with the bundle, highlight the savings in the product description, and even in the product’s image.
To make it even easier for customers to find your bundles, consider creating a dedicated category for them—this way, shoppers who are specifically looking for bundles can quickly find what they need.
Product bundles are sure to increase your profit margins.
Incorporating product bundles into your ecommerce strategy has the potential to boost your sales, and enhance customer satisfaction. So what are you waiting for? Take the leap and help grow your Aussie small business… it’s a savvy move that can help you grow your business and stand out in a competitive market. Your customers – and your bottom line – will thank you!
