Social media marketing is an essential part of growing any small online business.
However, with so many businesses competing for attention on social media platforms, businesses need to create unique and engaging content that stands out from the crowd. In this post, we explore ways you can create content that is attention grabbing, relatable and can help your target audience understand the benefits of your products or services.
Discover your audience
One of the most important social media marketing tips is to start by understanding your target market. This is key to creating content that resonates with them.
Not sure where to begin? Take time to research your target audience’s demographics, interests, and how they express themselves online. One way to do this is to pick 2-3 competitors and analyse what social channels they are on, the types of content they share, their posting frequency, post engagement (read the comments on their posts!) and more. Are there any posts that resonate with you? Perhaps you can do something a lot better? Whatever it is, this information will help you create content that speaks directly to your audience and provides value.
Leverage user-generated content
Another tried and tested social media marketing tip is to encourage user-generated content (UGC). As the name implies, it is when your customers share content of them using your product. This is a great way to showcase that you have real customers and build social proof.
Encourage your customers to share photos or videos of them using your products or services, and you can repost them on your social media accounts, or even Instagram Stories. Furthermore, you could create a hashtag for your brand and ask your customers to use it in their posts about your products. This will help others see how they are being used when they click on the hashtag. UGC not only creates engaging content that gives you credibility – but also shows your customers that you appreciate their support!
Customers will be thrilled to create user-generated content by offering them the chance to win a giveaway! This could be as simple as asking your followers to share a post about why they love a recent purchase, and to tag your account and use a designated hashtag to be in the chance to win!
Tell your brand’s story
Every brand has a story, and sharing yours can help you connect with your audience on a deeper level. Share your brand’s origin story, values and mission. This can include Instagram Reels or TikTok’s that show your followers what you get up to most days; content around the design and creation of your products; as well content of you packing people’s orders! Consider using videos or photos to visually tell your story and make it more engaging.
Don’t shy away from using humour!
Humour is a great way to create unique and shareable content. Use memes, funny videos, or witty captions to inject some humour into your social media posts. However, make sure the sense of humour you adopt aligns with yourself, as a business owner, and your company’s brand personality. It also needs to resonate with your target audience. Being authentic is of the utmost importance and customers love content they can relate to!
Share behind-the-scenes content
Behind-the-scenes content can give your audience a glimpse into your brand’s personality and culture. It’s also the perfect opportunity to make your target audience fall in love with your brand. Share photos or videos of your team, your workspace, or your creative process. This can help humanise your brand and make it more relatable.
Collaborate with influencers
One social media marketing tip is to use influencer marketing . People like reading and watching product reviews, and this can be a powerful tool for reaching new audiences and creating unique content. Find influencers in your niche or industry and collaborate with them to create content that showcases your products or services. Start off with simply gifting products to influencers who have a large following in your desired target market. This can help you tap into their audience and build social proof.
Conduct polls or surveys
Polls and surveys are a great way to engage with your audience and gather feedback. The best social media platforms to do this on are Instagram and TikTok, where you can create stories with various ‘stickers’ that allow your audience to vote or answer questions. For example, you can create a “this or that” series where you can ask your audience about which product they prefer, or even ask them to vote on what your latest release will be. This not only creates unique content but also helps you gather valuable insights into your audience’s preferences.
Share user testimonials
User testimonials are a powerful form of social proof. Share testimonials from satisfied customers on your social media accounts. You can use photos or videos of the customers or even create graphics that highlight their feedback.
Create interactive content
Interactive content such as quizzes, polls, or games can be a fun and engaging way to create unique social media content. Create interactive content that aligns with your brand’s personality and provides value to your audience.
We hope we’ve provided some useful social media marketing tips that will make developing a content strategy and creating social media content easier. By knowing your audience, leveraging user-generated content, telling your brand’s story, using humour, sharing behind-the-scenes content, collaborating with influencers, conducting polls or surveys, sharing user testimonials, and creating interactive content, you can create engaging and shareable content that resonates with your target audience. Remember, creating unique social media content is an ongoing process that requires experimentation, creativity, and a deep understanding of your audience’s preferences.