How two sisters transformed their unique blend of feminine elegance and bold prints into a global icon.
Zimmermann is a name that resonates with luxury, elegance and Aussie charm. What began as a small business at Paddington Markets in Sydney, has evolved into a global powerhouse in the fashion industry. Zimmermann’s rise from a small Aussie business to an international icon comes down to the creativity and unique vision behind the brand.
The founders: Nicky and Simone Zimmermann
Zimmermann was founded in 1991 by two sisters, Nicky and Simone Zimmermann. Nicky, the creative mind behind the brand, studied design at East Sydney Design School, while Simone brought a keen business acumen to the partnership. Together, they created a label that celebrated femininity, bold prints and effortless sophistication.
Initially, Nicky started by designing and selling her creations at Paddington Markets – a vibrant hub for emerging designers and artisans in Sydney. These markets became the launchpad for Zimmermann’s unique aesthetic. Word spread quickly, and soon, the sisters started stocking their designs in high-end boutiques across Australia.
Crafting a signature aesthetic
One of Zimmermann’s standout qualities is its unmistakable aesthetic. Romantic, whimsical and unapologetically feminine, the brand’s pieces are characterised by flowing silhouettes, delicate lace, vibrant patterns and meticulous attention to detail. Zimmermann collections often evoke a sense of escapism, transporting wearers to a sun-soaked, carefree world. This consistency in design has fostered a loyal customer base and made Zimmermann a staple in wardrobes worldwide.
Recent years
In August 2023, Advent International acquired a majority stake in Zimmermann, valuing the brand at around A$1.76 billion. The partnership is set to increase the company’s global growth, by focusing on expanding in growing markets, including Asia and the Middle East.
Zimmermann currently operates over 56 stores worldwide, with locations across Australia, the United States, the United Kingdom, Europe and China.
Lessons from Zimmermann’s journey
Zimmermann’s rise from a small business to a global powerhouse offers valuable lessons for aspiring entrepreneurs and creatives:
- Authenticity matters: Staying true to their artistic vision allowed Nicky and Simone to build a brand that stands out in a crowded market.
- Adaptability is key: Expanding into swimwear and later diversifying their range showcased how important this is, in order to grow.
- Quality is a non-negotiable: Zimmermann’s unwavering commitment to craftsmanship has been central to its reputation and success.
Zimmermann’s story is a celebration of creativity, collaboration and perseverance. From a small boutique in Sydney to a globally recognised luxury label, the brand continues to inspire and captivate audiences worldwide. As Zimmermann charts its next chapter, it’s clear that the world will be watching – and wearing – their stunning creations.
Curious about starting a fashion ecommerce label?
Check out these blog posts for insights on getting started 👇
