Running an online business requires a set of specialised ecommerce tools to ensure smooth sailing…
Ecommerce tools also have the potential to help you put in place effective marketing practices, and create a seamless customer experience.
Here are the must-have online platforms for ecommerce business owners in 2024.
1. Australia’s best commerce platform – Little Big Shop
A robust e-commerce platform is the foundation of any online business. It allows you to build and manage your online store with ease, offering features like product listings, payment processing, and order management.
Little Big Shop is Australia’s most user-friendly ecommerce platform, that takes small business to big places.
Little Big Shop’s key features:
- User-friendly interface: Easy setup and management of your online store.
- Website builder: Gorgeous pre-built website templates, including “Feature,” “Meet the Team,” and “About” content panels
- Accounting and warehousing integrations: Secure payment options for your customers.
- Online store marketing: Built-in tools to help optimise and analyse your site for search engines.
2. Email marketing software
Email marketing is one of the most effective ways to reach and engage your customers. A good email marketing tool allows you to create, send, and track email campaigns.
The ecommerce tool that can:
- Automation: Set up automated email sequences for welcome emails, abandoned cart reminders, and follow-ups.
- Segmentation: Target specific customer groups with personalized messages.
- Analytics: Track open rates, click-through rates, and conversions.
- Templates: Use pre-designed templates to create professional-looking emails.
Mailchimp, HubSpot, MailerLite and Klaviyo are reputable email marketing platforms – and are perfect ecommerce tools to help grow your customer base.
3. Social media management tools
Effective social media marketing, and a strong online presence is crucial for brand awareness and customer engagement. Social media management tools help you schedule posts, monitor engagement, and analyse performance across multiple platforms.
Enjoy easy scheduling of social media content, tracking engagement and performance metrics, as well as managing all social media accounts in one platform.
Plann, Hootsuite, and Sked Social are all fantastic, all-in-one social media management tools, that can help you analyse and schedule social media content.
Pair this with Little Big Shop’s analytics feature to help your ecommerce business grow!
4. Little Big Shop's customer management ecommerce tool
Why it’s such an awesome ecommerce tool:
Customer management tools, also known as customer relationship management (CRM), helps you manage your interactions with customers, track sales, and improve customer retention. It centralises customer information and streamlines communication.
We help your customer management by:
- Allowing customers to create accounts on your ecommerce site, and checking out easily.
- Customers with an account are also able to subscribe to news and promotions from you.
- Making viewing previous orders and invoices super simple.
Equipping your online business with these must-have ecommerce tools can streamline your operations, enhance customer experience, and boost your overall efficiency. By investing in the right software, you can stay ahead of the competition and ensure your business thrives in 2024. Whether you’re just starting or looking to upgrade your current setup, these products are essentials for the success of your small Aussie business!
