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In today’s digital age, it’s easy to feel disconnected from the products we buy online.

As a small online business owner, one way to stand out from the competition is by adding personal touches to your products.

Personalisation can help create a more emotional connection with your customers, increase customer loyalty, and boost sales.

Here are some ways a small online business can add personal touches to their products!


Engraved products are a great way for small businesses to offer unique, personalised items to their customers. With the use of a laser engraving machine, a wide range of products can be customised, including jewellery, perfume bottles, vases, and drinkware, which your customers will adore. Engraved products are perfect for special occasions and can be made from a variety of materials, allowing small businesses to offer a diverse range of products to their customers.

Embroidery & Monogramming

Embroidery is a popular method for adding a personal touch to clothing, bags, and other fabric products. This technique involves stitching a design or message onto the product using a needle and thread, often resulting in a durable and long-lasting customisation.

Handwritten thank-you notes

Handwritten thank-you notes are a simple yet effective way to add a personal touch to your products. Writing a handwritten note shows your customers that you care about their business and appreciate their support. Handwritten notes can help create a more personal and emotional connection with your customers. Your thank-you note can include a message of encouragement, or a note that explains the story behind your product. Personalised messages can help make your customers feel special and appreciated.

Personalised recommendations

Offering personalised recommendations to your customers can help create a more personalised experience. For example, if you sell beauty products, you can offer personalised recommendations based on a customer’s skin type or beauty concerns. If you sell home decor, you can offer personalised recommendations based on a customer’s design preferences. Personalised recommendations can help create a more tailored and customised shopping experience for your customers.

Custom packaging

Custom packaging is a great way to add a personal touch to your products. You can add your brand logo or use custom packaging that reflects your brand’s personality. For example, if your brand is eco-friendly, you can use biodegradable or recyclable packaging. If your brand has a fun, quirky personality, you can use colourful packaging with playful designs. Custom packaging can help create a memorable unboxing experience for your customers and make them feel valued.

Hand-crafted labels or tags

Customised labels or tags are another way to add a personal touch to your products. You can use labels or tags that have your brand logo, a unique design, or a message that aligns with your brand’s personality – or even add your customer’s name! Customised labels or tags can help create a cohesive brand experience for your customers.

personalised packaging

Treat your customers!

Show your customers how much they mean to you! Adding chocolates and treats in packages is a sweet way to surprise and delight customers, adding a special touch to their order. This can be especially effective for businesses during holidays or special occasions, such as Valentine’s Day or Christmas; when customers have ordered more than a few times; customer’s birthdays; or whenever you see fit!

What are you waiting for? Show your creativity and set your brand apart by adding a personal touch! By offering customised or personalised product options, packaging, notes, tags, packaging inserts, and unique recommendations, you will create a more unique experience for your customers. Remember, adding personal touches is an ongoing process that requires experimentation, creativity, and a deep understanding of your customers’ preferences.