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Your logo is the first thing people see when they encounter your brand and can help leave a lasting impression.

A well-designed logo can portray your brand as trustworthy and convey your values and personality.

Looking to create a logo for your business and don’t know where to start?

There are many options for creating a logo, and your final choice may depend on your skill set, timeframe and budget. In this post, we delve into the things you should consider when creating a logo and explore different online logo makers.

What is a logo?

A logo is a symbol or design that represents a brand, company, organisation or individual. It typically consists of a unique combination of text, graphics, colours and shapes that are carefully crafted to create a distinct visual identity that reflects the values, personality and message of the entity it represents.

What should you consider when creating a logo for your business?

A well-designed logo should be unique, memorable and versatile, working effectively across different mediums and platforms.

Before you begin making a logo for your business, there are steps you need to get down pat. This will help you accurately convey the essence, personality and values of your business, and evoke the desired response from its target audience.

Understand your brand identity

Before you start designing your logo, it’s important to understand your brand identity. This includes your brand values, personality, target audience and unique selling proposition. Your logo should reflect your brand identity and resonate with your target audience.

Choose a design style

There are different design styles you can choose from when designing a logo, such as minimalistic, modern, vintage or illustrative. Consider which design style aligns with your brand identity and target audience. For example, if you have a modern and innovative brand, a minimalistic logo design may work well.

How to make a logo for business brand identity

Select a colour palette

Colour plays a significant role in branding and can impact how people perceive your brand. Choose a colour palette that reflects your brand personality and aligns with your target audience. You can use colour psychology to help you select colours that convey the desired emotions or associations. Blue can convey trust, red can evoke excitement, and green can represent nature and growth. For example, if you are a Low Tox cleaning brand, you may want to incorporate green as it represents naturalness and simplicity – which is the essence of your products.

Choose a style of typography

Typography can play a crucial role in your logo design. It can convey the personality and tone of your brand. Choose typography that reflects your brand identity and is legible and cohesive at different sizes. Consider the spacing, weight and style of your typography.

Start designing

Brainstorm different logo concepts that reflect your brand identity and design style. You can sketch out ideas or use online tools we discuss shortly to create digital designs. Consider how the different elements of your logo, such as typography and graphics, can work together to create a cohesive design.

Refine your design

Narrow down your logo concepts and refine your design. You can get feedback from colleagues or your target audience to help you choose the best design. Make sure your logo is legible, scalable and works well in different contexts such as social media profiles, business cards and website headers.

adobe logo maker

Your options for making a logo for your business

Now that you’ve gotten the above down pat, it’s time to start looking at your options for creating a logo for your business. Your skillset, time and money are common factors that impact the option business owners choose.

Adobe Illustrator

Adobe Illustrator is widely considered the industry-standard software for designing logos due to several factors:

  • Vector-based graphics: Adobe Illustrator uses vector graphics, which are resolution-independent and scalable without losing quality. This means that logos designed in Illustrator can be easily resized to fit a variety of formats, from small icons to large billboards, without losing quality or becoming pixelated.
  • Precise design tools: Illustrator provides a wide range of precise design tools, including grids, rulers and guides, which allow designers to create accurate shapes, lines and curves. This precision is critical when designing a logo, as even small errors can impact the overall look and feel of the design.
  • Customisability: Illustrator provides designers with the ability to create custom brushes, patterns and shapes, which can be saved and reused across multiple projects. This allows designers to create unique and recognisable branding elements for their clients.
  • Compatibility: Illustrator is part of the Adobe Creative Suite, which means that it seamlessly integrates with other Adobe software such as Photoshop and InDesign. This compatibility allows designers to easily move elements between different projects and software, saving time and increasing workflow efficiency.
use adobe illustrator to make a logo for your business

Canva free logo maker

Graphic design platform Canva has a free logo maker, making it a budget and time friendly option for business owners. It provides a wide range of design templates, graphics and fonts to choose from, making it easy to create a basic logo quickly and easily, but keep in mind they don’t offer the same level of flexibility as professional design software. Logos can be saved as a PNG or JPEG file, which can result in pixelation and blurriness when used in larger formats. Overall, the platform is a good logo maker option for businesses with a limited budget.


Looka is an AI-powered logo maker that helps businesses create professional logos quickly and easily. It offers a range of design templates, icons, and fonts, as well as customisation options to create a unique logo that aligns with your brand identity. Choose from a range of design assets, including brand guidelines, social media kit, business card templates and more, to help you create a comprehensive branding kit for your business.

Looka’s user-friendly interface and AI-powered design technology make it easy for even non-designers to create professional logos quickly. On the flipside, the AI-powered design means you have limited control over the design process, which can be frustrating for experienced designers.

ai logo examples generated by Looka’s user-friendly interface and drag-and-drop design technology make it easy for anyone to create a professional logo quickly. Although you can adjust colors, fonts and layouts to create your businesses logo, their design options are somewhat limited compared to other logo makers.

Creating a logo for your business can be a long process, but it can also be fun and exciting! It’s important to understand your brand identity, choose a design style and colour palette, brainstorm logo concepts, refine your design, choose typography, and consider hiring a professional. A well-designed logo can help establish your brand identity and entice the ideal audience for your business.We hope we’ve given you enough choices and information to pick the best option for you!

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