How you can personalise your products to stand out in a crowded market

From selling monogrammed gifts, to custom-making products – adding a personal touch is bound to increase your sales.

In today’s digital age, it’s easy to feel disconnected from the products we buy online.

As a small online business owner, one way to stand out from the competition is if you personalise your products.

Personalisation can help create a more emotional connection with your customers, increase customer loyalty, and boost sales.

Here are some ways a small online business can add personal touches to their products!

Engraved products are a great way for small businesses to offer unique, personalised items to their customers. With the use of a laser engraving machine, a wide range of products can be customised, including jewellery, perfume bottles, vases, and drinkware, which your customers will adore. Engraved products are perfect for special occasions and can be made from a variety of materials, allowing small businesses to offer a diverse range of products to their customers.

Embroidery is a popular method for adding a personal touch to clothing, bags, and other fabric products. This technique involves stitching a design or message onto the product using a needle and thread, often resulting in a durable and long-lasting customisation. You may offer monogrammed gifts, that are embroidered, painted or printed onto your product.

Handwritten thank-you notes are a simple yet effective way to add a personal touch to your products. Writing a handwritten note shows your customers that you care about their business and appreciate their support. Handwritten notes can help create a more personal and emotional connection with your customers. Your thank-you note can include a message of encouragement, or a note that explains the story behind your product. Personalised messages can help make your customers feel special and appreciated.

Offering personalised recommendations to your customers can help create a more personalised experience. For example, if you sell beauty products, you can offer personalised recommendations based on a customer’s skin type or beauty concerns. If you sell home decor, you can offer personalised recommendations based on a customer’s design preferences. Personalised recommendations can help create a more tailored and customised shopping experience for your customers.

Custom packaging is a great way to personalise your products, and the shopping experience for your customers . You can add your brand logo or use custom packaging that reflects your brand’s personality. For example, if your brand is eco-friendly, you can use biodegradable or recyclable packaging. If your brand has a fun, quirky personality, you can use colourful packaging with playful designs. Custom packaging can help create a memorable unboxing experience for your customers and make them feel valued.

Customised labels or tags are another way to add a personal touch to your products. You can use labels or tags that have your brand logo, a unique design, or a message that aligns with your brand’s personality – or even add your customer’s name! Customised labels or tags can help create a cohesive brand experience for your customers.

Show your customers how much they mean to you! Adding chocolates and treats in packages is a sweet way to surprise and delight customers, adding a special touch to their order. This can be especially effective for businesses during holidays or special occasions, such as Valentine’s Day or Christmas; when customers have ordered more than a few times; customer’s birthdays; or whenever you see fit!

What are you waiting for? Set your brand apart by allowing customers to personalise your products! By offering customised notes, tags, packaging inserts, or monogrammed gifts, you will create a more unique experience for your customers. Remember, adding a personal touch is an ongoing process that requires experimentation, creativity, and a deep understanding of your customers’ preferences.