With summer approaching, it’s the perfect time for you to create a captivating summer campaign.
With the sun shining and people eager to enjoy the outdoors, your products can become a part of their ideal summer experience. To maximise your reach and engagement, integrating a well-thought-out social media campaign is essential. Here’s how you can create the perfect summer campaign for your ecommerce website.
Understand your audience
Before diving into the creative aspects of your summer campaign, it’s crucial to understand your target audience. Analyse your customer demographics, purchasing habits, and preferences. Knowing who you’re targeting will help tailor your campaign to meet their expectations and desires.
Develop your summer theme
Inspired by an European summer? If you adore scenic mediterranean destinations – like the Greek Islands, or the picturesque French Riviera – then use these locations as inspiration! Choose a place that aligns with your brand, and use themes and imagery of the destination in your marketing collateral and photoshoots.
If you opt to depict the Aussie landscape, embrace bright, neutral colours emphasising golden sand, and turquoise waters. Capture the essence of outdoor fun and relaxation, through surfing adventures, lazy afternoons by the pool, or cruising the harbour.
Consider using free stock imagery from providers like Pexels or Unsplash to get perfect shots for your campaign. Use these images as backdrops for your EDMs, social media posts, and throughout your Little Big Shop.
Photograph your products
Draw on your summer theme as you photograph your products.
Utilise flat lay photography to show off your products, which you can frame with elements from your campaign.
Check out Adobe’s guide on flat lay photography to get it right!
Social media marketing
This is where you can really begin to depict the lifestyle your products offer. Utilise social media platforms to post imagery and video content featuring the products from your campaign. Consider gifting a few of your products to social media content creators who can share your products with their following. The content creators you decide on engaging with should align with your brand, and the imagery of your campaign.
Create a content calendar:
Plan your posts in advance to ensure a consistent and strategic flow of content. Include a mix of product highlights, user-generated content, and summer tips.
Use hashtags:
Utilise popular summer-related hashtags along with your unique campaign hashtag to increase your reach.
Share user-generated content:
Repost and celebrate content shared by your customers. This not only builds community but also provides authentic testimonials for your products.
Discover more in our blog post, Social media marketing tips for small business owners.
Upload your products to your Little Big Shop
Ensure your Little Big Shop is campaign-ready!
Update your homepage with imagery from your campaign, and highlight your seasonal promotions. Make navigation easy with clearly defined categories for your new campaign and offerings.
Also, ensure your website is mobile-friendly, as many users will be sure to browse as they’re on the go.
Leverage EDMs
Don’t overlook the power of sending out EDMs!
An EDM, or Electronic Direct Mail, is a type of email marketing campaign where you can send out promotional messages directly to your audience. These emails can include things like newsletters, special deals, and announcements. The goal is to catch the recipients’ interest, showcase products or services, and encourage visits to the company’s website or store.
It’s a great way for your small biz to promote your new campaign, and keep your customers in the loop of what’s coming.
Track and analyse performance
Finally, monitor the performance of your summer campaign. Use analytics tools across your Little Big Shop, as well as on social media, to better understand what’s working and what can be improved for future campaigns.
Creating the perfect summer campaign for your small business involves understanding your audience, crafting a seasonal theme, and strategically promoting your products through a well-planned social media campaign. By engaging with your audience, optimising your website, and offering enticing promotions, you can make the most of the summer season and boost your sales.
So, get ready to embrace the warmer weather and show off your products!
