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From major shopping days such as ‘Click Frenzy’ to seasonal sales, this ecommerce sales guide is sure to help your store gain traction.

As an Aussie small business owner, maximising your ecommerce sales opportunities is essential in 2025. The year is packed with key sales events and promotional opportunities that can help you attract more customers, clear out inventory, and boost revenue. This ecommerce sales guide is designed to help you plan your calendar and make the most of the biggest sale days – especially if you’re an Aussie small business.

Special days you can focus sales and promotions around:

ecommerce sales guide valentines day

Valentine’s Day

14th of February

Do you sell jewellery, gifts, or experiences? Valentine’s Day is a perfect opportunity to offer gift bundles, limited-edition items, or personalised gifts. Create special promotions for couples, singles, or even self-care products, and don’t forget about quick shipping for last-minute shoppers.

Easter long-weekend

18th-21st of April

If you make home-made chocolates, or even homewares or crafting supplies, Easter is a great opportunity to create products with, featuring bunnies. It’s the perfect time to run a promo, with themed products like chocolate boxes, gift baskets, or DIY craft kits. Families are looking for sweet treats and fun activities, so consider creating products specifically for the event, and running a promo by creating a dedicated discount code.

Earth Day

22nd of April

If you’re all about being eco-friendly and sustainable – celebrate Earth Day with a special sale. Highlight your commitment to the environment by promoting sustainable products and green initiatives. Offer special discounts for shoppers who choose eco-friendly options, or create awareness campaigns about your sustainability efforts.

Mother’s Day

11th of May

Do you sell skincare, home decor, or personalised gifts? Curate gift guides or offer discounts on products designed for mums. Consider running an early bird campaign, offering free wrapping, or promoting bundle deals to entice shoppers to purchase ahead of time.

ecommerce sales guide mothers day

End-of-financial-year (EOFY) sales

1st-30th of June

Are you selling office supplies, tech gadgets, or big-ticket items? EOFY is a perfect time to run massive sales. Offer discounts on items that could be tax-deductible, such as office furniture, tech products, or business tools. Promote your sale as an EOFY clearance event to attract bargain-hunting shoppers before the new financial year starts.

Christmas in July

1st-25th of July

If you stock seasonal, winter products like home decor, cozy clothing, or winter accessories, this is the perfect event to use as a promotion. Celebrate Christmas in July by offering themed sales on winter essentials or gift bundles. Use this quirky event to reach customers looking to get into the holiday spirit a little early.

ecommerce sales guide fathers day

Father’s Day

7th September

Do you sell tech gadgets, tools, or personalised gifts for men? Father’s Day is another major gift-giving occasion. Run a targeted Father’s Day sale featuring gift bundles, exclusive products, and promotional offers that focus on items dads love.

Mental health month

October

If you sell wellness or self-care products, consider creating a promotion around mental health month. Use the month as an opportunity to shed light on mental health, and promote items like journals, aromatherapy products, or relaxation kits to help your customers focus on self-care.

November: Shopping frenzy

Click Frenzy

Click Frenzy acts as a warm-up for Black Friday, allowing small businesses to test website performance, customer demand, and how effective your promotions are. By participating, both retailers and consumers can prepare to maximise Black Friday sales and savings.

Singles’ Day

11th of November

This promo originated in China and celebrates singles around the world. It’s the world’s largest online shopping event, often surpassing Black Friday and Cyber Monday in sales. So get in on the promotion and share the love with your customers!

Black Friday and Cyber Monday

Black Friday and Cyber Monday are huge shopping days, and they’re the perfect chance to really boost your sales with big discounts and special deals. If you’re a small business, this is your time to shine! Think about offering limited-time promo codes, like “#BF30” for 30% off, bundling up your bestsellers, or running flash sales to keep things exciting!

December: Festive feasting and gifting

Christmas

(All month)

Sales leading up to Christmas sales are a huge opportunity for online stores to promote their gifts and bundles, and even Christmas decorations. Don’t forget to highlight if you offer express shipping – for customers needing quick deliveries.

Boxing Day

26th of December

If you’ve got leftover stock or want to clear out your inventory, Boxing Day sales are perfect for moving items quickly. Promote significant discounts and limited-time offers to encourage impulse purchases.

By following this ecommerce sales guide, you can take full advantage of the biggest shopping days in 2025 and keep your online shop buzzing with customers all year round.

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