Markets give you the chance to showcase your products, tell your story and create instant connections.
If you’re selling at markets and online, you already know the magic of meeting customers face-to-face. Markets give you the chance to showcase your products, tell your story, and create instant connections. But the real growth happens when those one-off shoppers become repeat customers, and that’s where Little Big Shop can make all the difference.
Turning market browsers into loyal buyers doesn’t have to be complicated. With the right tools and a smart follow-up strategy, you can stay top-of-mind long after the market tent comes down. Here’s how you can use Little Big Shop to keep customers coming back.
Make it easy for shoppers to find you again
Market days are busy, loud and full of distractions – so you can’t rely on people remembering your name days later. Little Big Shop gives you a professional online home that’s quick to share and even quicker for customers to shop from.
Tips:
- Add a QR code at your stall linking directly to your Little Big Shop website
- Include your domain on your business cards, signage and packaging
- Encourage shoppers to follow you online
This smooth bridge between selling at markets and online ensures customers can return when they’re ready to buy more.
How to use QR codes effectively at markets:
- On your stall signage: place a large, clear QR code at eye level so customers can scan it as they walk by
- On product tags: let shoppers scan to see extra product info, care instructions, or variants you can’t display at your stall
- On your business cards: perfect for customers who want to browse later at home
- On your packaging: encourages easy reordering and keeps your store top-of-mind even after they’ve left the market
QR codes help bridge the gap between selling at markets and online, and ensure you stay front of mind to your customers. Consider adding a short line above your QR code like “Shop online anytime” or “Follow our Instagram” so shoppers understand what they’ll get.
Use click and collect to encourage local shoppers to come back
Many market buyers prefer picking up orders in person, especially for bulky, fragile or custom items. With Little Big Shop’s built-in Click + Collect option, you can take advance orders online and let customers pick up at your next market or studio.
This keeps your stall busy, boosts pre-sales and gives customers a reason to revisit you regularly.
Create exclusive offers for market attendees
A little incentive goes a long way. Using your Little Big Shop store, you can set up:
- Secret discount codes shared only at markets
- Bundle offers available exclusively online
- VIP lists for early access to new releases
This helps you turn the excitement of market day into ongoing sales.
Turning market shoppers into repeat customers is all about keeping the connection alive after they’ve left your stall. With a memorable online presence, smart follow-up tools, and simple ways for customers to shop again, you can turn those market-day moments into long-term loyalty.
Find out more about selling at markets here:
