Selling at markets allows you to connect with new customers and expand your reach.
As an online business owner, stepping into local markets can be a game-changer for building brand awareness, gaining new clientele and diversifying your sales channels. Selling at markets offers a unique opportunity to engage directly with your customers, showcase your products in person and establish a stronger local presence. Here’s a step-by-step guide tailored for Australian small businesses to get started.
1. Research local markets
Begin by identifying the best markets in your area that align with your products and target audience. Australia is home to a diverse range of markets, from farmers’ markets and craft fairs to boutique artisan events. Try checking out social media, or local council pages are excellent resources for discovering upcoming markets.
When researching for your fave market, look out for:
- The size of the market and foot traffic.
- The type of vendors and their offerings.
- The demographic of attendees.
- Stall fees and logistical requirements.
- What other stalls sell.
These should help narrow down your selection based on your needs.
Curious about what are the most iconic markets to sell at? Check out this blog post for the most iconic markets around Australia.
2. Understand the rules and requirements of your market
Each market will have its own rules and requirements. Be sure to read up on these, and ensure you can be compliant with them before setting up your own stall there. This is typically accessible on the market’s website.
3. Curate your product selection
Focus on presenting a carefully curated selection of your best-selling or most visually appealing products to make a strong impression. Offering limited-edition or market-exclusive items can create a sense of excitement and attract interest from shoppers.
Also, consider bundling products into special deals to encourage shoppers to make larger purchases. Read this blog post to learn more about the benefits of bundling.
4. Design an inviting stall
First impressions matter, so consider how you can make your stall stand out. Start with clear, eye-catching signage that prominently displays your brand name or logo, website and social media handles. An organised and visually appealing display is key – use tiered stands, baskets, or racks to showcase what you’re selling. Add personality and warmth to your setup with thoughtful decor such as tablecloths, plants, or props that match the branding and vibe of your stall. Finally, leave a lasting impression by offering takeaway items like flyers, or branded bags, ensuring your business stays top of mind even after the event.
5. Promote your presence
Leverage your online presence to drive foot traffic to your stall by announcing your participation on social media and including key details like the market’s date, location and your stall number. This will help attract visitors, as well as build excitement before and during the event by sharing engaging, real-time content to Facebook, Instagram and TikTok.
6. Prepare for the day
Make a checklist to ensure you’re fully prepared:
- Essentials: Table, chair, cash float, EFTPOS machine (consider Square, or Apple’s Tap to Pay feature for portable payment solutions), and packaging materials.
- Weather prep: If the market is outdoors, consider bringing a marquee and weights, if that’s not already provided.
- Comfort: Wear comfortable clothing, bring snacks and have a plan for bathroom breaks.
7. Engage and connect
Markets are not just about selling; they’re about building relationships.
Engage with visitors by offering friendly and approachable service, sharing your story and highlighting what makes your products unique. Encourage connection by collecting contact details for your email list using a sign-up sheet or QR code, ensuring you can stay in touch after the event.
Follow up post-market:
After the event, take time to reflect and reconnect by reviewing your sales, customer feedback, and overall experience to identify areas for improvement. Use your email list or social media to thank attendees and offer a post-market promotion. Additionally, build on the relationships made at the market by engaging with new followers or customers online.
Why you should pair your online business with a market
Selling at markets is a valuable opportunity for Aussie online businesses to bridge the gap between their online presence and local communities. While an ecommerce store provides convenience and global reach, markets allow you to connect face-to-face with potential customers, creating a personal and memorable experience. This direct interaction builds trust and loyalty, especially for those who prefer to see, touch, or try products before buying. Markets also allow you to meet with like-minded small business owners who you may learn a thing or two from!
Markets can also act as a testing ground for new products, offering immediate feedback from customers. They help you diversify your sales channels, reduce reliance on online platforms, and increase visibility in your local area. By participating in markets, you not only enhance brand awareness but also tap into new demographics that might not discover your store online.
So, gear up and take the leap. Your next loyal customer could be waiting to discover you at the local market!
