Your go-to guide for Australia’s biggest sales and shopping events.
As a small business owner, knowing Australia’s online sales events through the the year can give you the upper hand. Read on to find out about the high volume sales events you should partake in and their benefits.
Major Australian online sales events for 2026
February
- Valentine’s Day Promotions: Jewellery, flowers, and gifts in themed online sales.
March
- Afterpay Day: Major national event with multi-store online discounts.
- Autumn/Travel Sales: Travel and fashion retailers launch early-season promotions.
May
- Click Frenzy: One of Australia’s biggest online shopping events.
- Mother’s Day Sales: Gifts, beauty, and homeware promotions in early May.
June
- EOFY Sales: Major stock clearances on electronics, appliances, and fashion. A key highlight for bargain hunters.
July
- Winter Clearance Sales: Deep discounts on apparel and home goods.
- Christmas in July: Fun mid-year campaigns with themed online shopping promotions.
October
- Prime Day: Huge discounts across tech, lifestyle, and homeware.
- Halloween Promotions: Costumes, decor, and confectionery offers.
November
- Singles’ Day (11.11): Global shopping event growing in Aussie popularity.
- Click Frenzy Main Event: Major November edition with huge online offers.
- Black Friday: Massive sales across online and in-store retailers.
- Cyber Monday: Follow-up online-only deals extending Black Friday hype.
December
- 12.12 Sales (December 12): Site-wide discounts from major retailers before the Christmas rush.
- Pre-Christmas Promotions: Gift and shipping-related deals.
- Boxing Day Sales (December 26): Huge nationwide clearances.
- End-of-Year/New Year’s Eve Sales: Final push of the year with leftover stock.
Try Little Big Shop, Australia’s best ecommerce platform.
If you’re thinking about launching your own store to take advantage of these online shopping promotions, there’s no better platform than Little Big Shop.
From flexible payment options to customer management and an awesome website builder, we’re everything you need to make the most of the 2026 Australian online sales calendar.
Discover more about our platform and user-friendly ecommerce features today.
With so many sales packed into the year, keeping track of Australia’s biggest online shopping promotions can make all the difference – whether you’re planning your purchases or scheduling your marketing campaigns. The 2026 Australian online deals calendar is your go-to guide for every major sale, from New Year’s Day right through to Boxing Day.
Want to see how this year’s events compare? Check out our 2025 Australian Online Sales Calendar to spot trends, plan smarter and get a head start on your next big shopping (or selling) moment.
