The AI marketing automations that can help you focus on what you do best – creating your products.
If you’re running an online small business or side hustle, you know that marketing can be one of the most time-consuming tasks. From crafting posts to managing emails and tracking customer interactions, marketing tasks pile up quickly. Luckily, AI-driven tools can automate many of these tasks, saving you time and allowing you to focus on what you do best – creating your products. Here’s how you can leverage AI in your marketing efforts.
Automate your social media posts
Social media is crucial for online businesses, but it can be challenging to stay consistent. According to Sarah Carney, National Technology Officer at Microsoft Australia and New Zealand, small businesses can see an immediate positive impact from using generative AI in social media marketing, saving them time, and allowing them to focus on more interesting tasks with a higher-priority. AI-generated social media content ideas and captions can streamline social media marketing and keep your business’s online presence active and engaging (2024 Inside Australian Online Shopping).
AI-powered tools like Buffer and Hootsuite allow you to plan, schedule, and even suggest optimal posting times based on your audience’s behaviour. Some platforms, like Lately and Loomly, also provide content recommendations and hashtags to boost engagement.
Optimise your email marketing campaigns
Email marketing remains one of the highest-ROI channels, but it’s often time-consuming. AI-driven email platforms like Mailchimp and Klaviyo can handle the heavy lifting by segmenting your email lists, personalising email content, and even predicting the best send times.
With these tools, you can build automated email sequences to nurture leads, send promotional emails, and recover abandoned carts. By analysing customer behaviour, they can also personalise product recommendations within emails, increasing the likelihood of conversion.
Content creation and copywriting
Creating compelling content that resonates with your audience is key to driving traffic. AI-powered writing tools like Jasper.ai and Copy.ai help generate product descriptions, blog posts, and even ad copy. These AI marketing automations allow you to scale content production without needing a dedicated writer, which can be particularly helpful for smaller businesses.
For blog posts and articles, AI can assist in outlining and drafting content around keywords and topics relevant to your audience, and even optimise content for SEO ensuring that your content ranks well on search engines.
ChatGPT
ChatGPT is a fantastic free AI tool for content writing, offering small business owners a simpler way to generate creative, engaging and professional text. ChatGPT is also perfect for creating social media calendars, helping you plan posts across platforms with ease. It can generate tailored content ideas, organise posting schedules, and even write captions that align with your brand’s tone and style.
Chatbots
According to recent data from Australia Posts’ 2024 Inside Australian Online Shopping report, over 70% of Australian workers feel comfortable using AI for administrative tasks, making it a practical solution for handling routine customer inquiries.
Chatbots as AI marketing automations are highly valuable for small businesses looking to streamline customer service and improve response times. Chatbots can also guide customers through the sales funnel by answering common questions, recommending products, and even processing orders.
Providing timely customer support is essential, but it’s challenging when you’re managing a business solo. AI chatbots like Chatfuel and Intercom can handle customer inquiries 24/7, ensuring that no customer is left waiting.
SEO optimisation with AI tools
SEO can be a game-changer for driving organic traffic, but it’s complex and often requires expert knowledge. AI tools like Ahrefs, SEMrush, and Surfer SEO simplify SEO optimisation by providing keyword suggestions, analysing competitor content, and even automating parts of the SEO audit process.
These tools help you identify high-impact keywords, track your search rankings, and refine your content strategy to improve visibility. For ecommerce stores, they can also help you optimise product listings to rank for relevant search terms.
Implementing AI marketing automations for your small business or side hustle can save you countless hours, help you reach the right customers, and increase your revenue. By automating repetitive marketing tasks, you can focus more on building relationships, innovating products, and growing your business. Embrace the AI advantage, and watch your business thrive.
