It involves a blend of great design, seamless functionality, and a strong brand identity.
From smooth navigation and strong branding to considered content placement, Little Big Shop is the perfect place for small business owners and market stallholders to start selling. Below, find our six sample websites that showcase exactly what it takes to create a successful eCommerce store. Read on to discover each store’s stand out features.
A deep dive into Little Big Shop's eCommerce example stores:
Slick’s Sports
Featuring the latest releases and exclusive drops
Slick’s Sports have not only perfected their brand colours and aesthetic, their homepage also highlights an exciting selection of new releases, ensuring customers stay up to date with the latest in sports gear and apparel. Featured prominently are fresh arrivals, including the latest footwear, clothing, and accessories.
For Adidas fans, the site offers an exclusive opportunity to stay ahead of upcoming drops by subscribing for updates on the highly anticipated Adidas Federation Jerseys, Kits and Gear (2025) collection.
Collecting the emails of customers interested in new releases is great, as they will be notified when the product launches. You can do this by getting their email by linking to the email platform you use, or through the customer account feature in Little Big Shop, which allows customers to subscribe to news and promotions.
By creating a customer account, your customers can gain insider access to product launches and promotions, encouraging customer loyalty with your store.
Luka&Me
Clear shipping, returns and contact information
Luka&Me does a great job of providing customers with crucial shipping and return policy information. Many small online businesses overlook just how important these pages are, and the importance of transparency. Luka&Me’s Shipping page not only details delivery times and costs but also clearly outlines the returns policy. Paired with the Contact page, customers can be assured to feel confident when making a purchase. This clarity and organisation is essential to building trust with customers, and reducing customer uncertainty.
Making shipping, returns and contact pages is simple with Little Big Shop. Access website builder, and press “+ New page” to access perfect templates for a shipping and returns page, and contact page.
Aether Jewellery
Elegant design through content panels
Aether’s website cultivates its branding perfectly, with its signature black and dark green creating a sleek and premium feel. The main image on the home page, of layered gold chains, captures attention and sets the tone for the brand’s luxurious aesthetic.
Another standout element is the strategically placed call to action at the bottom of the homepage, which says “Explore Aether” alongside a “Shop” button. This simple yet effective CTA encourages customers to browse and make purchases seamlessly. This is one of the many content panels available in our website builder, allowing easy content updates and storytelling.
Aether also features three different types of logos, including a main logo (also known as a site logo on Little Big Shop), an invoice logo and favicon. All three logos can be uploaded to your own Little Big Shop by accessing “Layout & style” in your website builder. To discover the difference between the different logos, and how to create a logo, check out our blog post “Understanding different types of logos and how to use them.”
The Flower Collective
Engaging visuals and thoughtful design
The Flower Collective’s website is visually appealing and well presented, with coloured panels displayed behind products, and a gorgeous video on its homepage. The shop section’s coloured panels help make products stand out, creating a more enjoyable and effortless browsing and shopping experience.
You can change the colour behind your products here: Website > Layout & style > Products grid layout > Product list style > Background colour.
Meanwhile, the homepage video adds an engaging and dynamic element, giving customers an immediate feel for the brand’s aesthetic. These elements work together to create a positive online shopping experience, emphasising both the beauty behind their branding and products.
An about page that tells more than just a story
Vintage Vibe’s about page does a fantastic job of introducing visitors to the brand’s origins. The page shares the husband-and-wife duo’s origin story and passion for vintage finds, which helps win over customers!
This personal touch adds authenticity, which can help build trust and engagement with customers. Having a thorough about page that gives insights into your founder’s story is a great way to establish a connection with shoppers, and may result in sales, based on your authentic origin story.
To create an about page in Little Big Shop, create a blank page and customise it with content panels from our website builder.
Tidal
Effective category management and brand cohesion
The Tidal eCommerce website stands out for its exceptional product organisation. Products are sorted into a wide range of categories, making it easy for customers to browse everything from surfboards to linens. This structured approach is not only beneficial for customers, but also makes inventory and product management simpler for you!
Additionally, Tidal’s strong use of brand colours reinforces its identity and ensures a visually cohesive experience throughout the website. This balance of usability and branding makes the Tidal store a great example of how a well-structured eCommerce shop should function.
Why Little Big Shop is the best platform to create a successful eCommerce store
All of the above are successful eCommerce store examples, that highlight why Little Big Shop is the best eCommerce platform for Australian small business owners. Whether you’re starting fresh or looking to move your existing store to a more user-friendly platform, Little Big Shop makes it easy.
You can start a free trial today and experience firsthand how simple it is to build a beautiful, functional online store. If you already have a store with another platform, you can export your current products from your existing store, and import them directly into your new Little Big Shop store, making the transition smooth and hassle-free.
With powerful eCommerce tools, customisable designs and a focus on supporting local businesses, Little Big Shop is the go-to platform for growing your successful eCommerce store.
