Product photography is more than just snapping a picture – it’s key to grabbing attention and making sales.
Whether you’re an online business owner or a market stallholder selling at Australian craft markets (or both), considered product images can make all the difference in showcasing your products in the best light.
Why product photography matters
Your customers can’t touch or try your products online, so your photos need to do the selling for you. A well-lit, high-resolution image can instantly make your product look desirable and professional, while poor-quality photos may turn potential buyers away. Clear, detailed images show transparency and professionalism, making buyers more likely to purchase when they can see exactly what they’re getting.
Good product photography also reduces the chances of returns or complaints, as customers know what to expect. Whether you’re listing items on your website, Instagram, Etsy, or a marketplace for Australian craft markets, eye-catching images naturally attract more clicks. High-quality visuals encourage customers to stop scrolling and start shopping. For handmade and artisanal products, photos need to highlight the textures, colours, and details that set them apart. Whether it’s a delicate ceramic bowl, a handwoven bag, or a handcrafted necklace, strong product photography can communicate the quality and uniqueness of your work.
Product photography tips:
Use natural light
- If you don’t have access to professional lighting, natural light is your best friend. Shoot near a window or outdoors in soft, diffused light to avoid harsh shadows.
Keep backgrounds simple
- A clean, uncluttered background (like a white wall or neutral fabric) helps keep the focus on your product. For market stallholders, incorporating natural elements like wood or linen can enhance the handmade feel.
Capture different angles
- Showcase multiple views of your product – front, back, side, and close-up details – to give customers a complete picture. Lifestyle shots (e.g., someone using or wearing the product) can also help customers visualise its use.
Stay on-brand
- If you sell multiple products, maintaining a cohesive style across all your images creates a polished and professional look, making your brand more recognisable.
Ideas for stallholders at Australian crafts markets:
If you’re selling at Australian craft markets, this is the perfect opportunity for product photography! The striking visuals of your products at a market, and candid shots of you at your stall will help with legitimising your business, and encourage sales.
To get the best photos at your market, ensure you take high quality, in-focus photos. You can get creative when photographing your products and use the market as a background for your product images, or even have someone photograph you engaging with customers. Branding is an important aspect to consider, ensure the photographs taken match the current product images on your site. To discover more about branding, read our blog post “The magic behind small business branding.”
Consider also sharing your photography from markets via social media, to share when you will be attending markets with your following, and as you share about your brand’s story.
Little Big Shop for market stallholders
Little Big Shop is the ideal ecommerce platform for Aussie market stallholders looking to turn their side hustle into an online business. It’s super easy to set up your own shop – no tech headaches, no hidden fees, just a simple, powerful way to start selling in minutes. With local support, customisable templates and a mobile-responsive format, it’s a game-changer for market stallholders.
Whether you’re an online seller or a market stallholder (or both), investing time and effort into your photos will help showcase your products, attract more customers, and ultimately, grow your business. So grab your camera, or your phone and start snapping!
Discover Little Big Shop’s best resources and blog posts for market stallholders here.
