Logos play a crucial role in brand identity, but different types of logos serve different purposes.
Whether it’s your logo, an invoice logo, or a favicon, each has a specific function in maintaining a professional and cohesive brand presence. Let’s break down the different types of logos and explore how to create them effectively.
Main Logo
Also known as “Site Logo” on the Little Big Shop admin panel, your main logo is the primary visual representation of your brand. It appears on your website, social media, packaging and marketing materials. This is the logo that customers will associate with your brand the most, so it should be:
- Scalable: It should look great on both large and small screens.
- Simple and memorable: Avoid excessive details that might be hard to recognise at a glance.
- Versatile: Have different versions (full colour, black & white and transparent background) for various uses.
Invoice Logo
An invoice logo is the logo used on invoices and order confirmations. Since invoices are often printed or viewed in grayscale, your invoice logo should be print-friendly to ensure clarity and professionalism.
How to create a print-friendly invoice logo:
- Use a high-resolution, monochrome version (black and white or grayscale) to avoid colour printing issues.
- Avoid gradients or complex details, which may not print clearly.
- Ensure strong contrast so the logo remains legible when printed in black and white.
- Keep file sizes small for quick loading in digital invoices.
A clean and professional invoice logo enhances credibility and reinforces brand recognition in customer transactions.
Notice how Aether removed the “gold-plated jewellery” slogan from their main logo, when creating their invoice logo? That’s because people who are receiving invoices from Aether already know who they are, keeping the logo simple and recognisable.
Favicon
A favicon is the small icon that appears in a browser tab when visitors land on your website. It’s also used in bookmarks and mobile home screen shortcuts. Because it’s tiny, it should be:
- Simple and bold – avoid tiny text or intricate details.
- Recognisable, even at a small size (a symbol or icon version of your logo works best).
- Square or adaptable to a square format for proper display.
A favicon helps make your site stand out in crowded browser tabs and adds an extra layer of professionalism to your brand.
How to create a logo on your own
If you don’t have a logo yet, there are a few ways you can create one on your own, without hiring a graphic designer.
Platforms like Canva, Looka and Adobe Express offer user-friendly templates and customisation features, making it easy to design a professional logo quickly. These tools are perfect for startups and small businesses looking for a cost-effective option.
If you have experience with design software, you can create a custom logo using Adobe Illustrator, CorelDRAW or Figma. Ensure you design a few variations, including a main logo and a favicon for website branding.
Each method offers flexibility depending on your needs, helping you establish a strong brand presence.
Easily add your logos to your Little Big Shop
With Little Big Shop, adding your logos across your website, invoices and browser tabs is quick and effortless.
Simply sign in and head to Little Big Shop’s admin panel, select “Website,” followed by “Layout & style.” Under the first tab, “Logos,” you can easily add the three variations of your shop’s logos.
Keeping your branding consistent has never been easier!
By creating well-designed logos and using them strategically, you strengthen your brand identity and make a lasting impression on customers. With Little Big Shop, adding these logos to your online store is simple and seamless, helping you maintain a cohesive and professional look across all customer touchpoints.
Start building a strong brand presence today by uploading your logos to Little Big Shop!
Need help with customising the layout and style of your Little Big Shop? Click here!
