In our fast-paced world, convenience is key for shoppers and sellers. That’s where click and collect comes in.
Click and collect is a shopping method that allows customers to browse and buy online before picking up their order at a designated location. But beyond just convenience, this system offers numerous advantages for small businesses, including market stallholders and Aussie markets as a whole.
How does click and collect work?
Click and collect is simple. Customers place an order online, choosing a pickup location instead of delivery. The retailer or market stallholder then prepares the order for collection, often allowing shoppers to skip queues and reduce wait times. This hybrid shopping model blends the efficiency of online shopping with the personal touch of in-person pickup.
Benefits of click and collect for market stallholders:
For market stallholders, click and collect can be a game-changer, helping them reach more customers and streamline operations. Here’s how:
Increased sales and exposure
Having an online presence linked to a market stall means stallholders can sell to customers who might not be able to browse in person. Shoppers can pre-order, ensuring sales before market day even begins.
Reduced wastage
Particularly for food-based businesses or florists, knowing exactly what has been ordered helps in reducing excess stock and waste.
Improved customer experience
Customers enjoy the ease of securing their purchases in advance without worrying about missing out on popular items.
Stronger relationships with your customers
With direct online interactions, stallholders can build customer loyalty, notify buyers about new stock and encourage repeat purchases.
Benefits for Aussie markets:
Significantly increases foot traffic
Customers coming to collect their orders may also explore other stalls, benefiting the entire market ecosystem.
Encourages local shopping
Shoppers who appreciate convenience may be more likely to support local vendors rather than large retailers.
Supports Aussie small biz
Markets thrive when stallholders do well, and this system helps businesses grow sustainably.
Is click and collect a threat to Aussie markets?
Some might wonder if click and collect poses a risk to traditional markets by shifting sales away from in-person shopping. However, the reality is quite the opposite. Click and collect actually encourages more people to visit markets! Shoppers who come to pick up pre-ordered goods are likely to browse other stalls, making additional purchases they might not have planned. This helps markets maintain a vibrant and bustling atmosphere, making it a place lots of people want to visit.
Click and collect makes markets more accessible to those with busy schedules, ensuring they are able to secure the products they want before they run out! Rather than replacing traditional market shopping, click and collect enhances it by blending the convenience and ability to guarantee a product by online shopping, with the experience of visiting a market.
How to enable click and collect in your Little Big Shop:
Want to enable click and collect on your Little Big Shop? It’s super simple and takes just a few minutes to set up.
All you need to do is:
- Go to your Admin Dashboard
- Navigate to the Shipping page, under Shop settings
- Scroll down to the bottom
- Click on the toggle next to “Click & Collect”
- Fill out the details, including pick up details and address (if it is a marketstall, remember to be descriptive with the location of your stall)
- Press save
The future of click and collect in Aussie markets
With more Australians looking for flexible shopping options, click and collect has the potential to become an important part of Aussie markets. Whether it’s fresh produce, handmade crafts, or boutique fashion, this system allows markets, market stallholders and shoppers to thrive.
Read up on the most exclusive Aussie markets here.
