When it comes to seasonal shopping, few events compare to Aussie Christmas Markets.
When it comes to seasonal shopping, few events compare to Aussie Christmas Markets. Whether you’re a shopper or a seller, these festive markets are a great place for everyone.
Shoppers can celebrate the season while browsing for unique gifts, handmade products and locally made treats, while small business owners get the chance to connect with new customers and boost brand awareness.
No matter if you’re hunting for the perfect Christmas present or sharing your creations as a stallholder, Aussie Christmas Markets are full of festive fun and opportunity. Read on to discover more about what makes them so special.
For shoppers:
Best Australian Christmas markets in 2025
Are you a shopper, not a seller? Check out these Christmas markets happening across Australia in December 2025:
- Ballarat Twilight Christmas Market (Ballarat, VIC, 19 Dec 2025): An evening market at North Gardens Reserve with stalls offering Christmas gifts, homewares, food and drinks in a festive summer setting.
- Community Christmas Carols and Markets (North Brighton, SA, 6 Dec 2025): Family-friendly event with market stalls, food trucks, rides and carols.
- Cambridge Markets (multiple locations in Sydney, Dec 2025): The Cambridge Christmas Markets are bringing festive cheer all December long, popping up at The Cannery in Rosebery, Maroubra, Burwood and more.
- Martin Place Christmas Markets (Sydney, late Nov–Dec 2025): A festive CBD market under sparkling lights with artisan stalls, gourmet food, live entertainment and Sydney’s iconic Christmas tree.
Discover our favourite Aussie Christmas Markets from 2024, here.
For small business owners:
Why sell at Australian Christmas markets?
Selling at Australian Christmas Markets offers a range of benefits for small businesses and makers. With high foot traffic, shoppers are already in gift-buying mode and actively seeking unique presents, making it the perfect opportunity to showcase your products. Even if they don’t buy immediately, the exposure ensures your brand stays top of mind, increasing the chances they’ll shop online later.
What products should you sell at Christmas markets?
Australian Christmas Markets are the perfect place to sell or shop for a wide variety of gifts and festive treats.
Handmade jewellery and accessories make ideal stocking fillers and personal presents, while candles, soaps and home fragrances remain popular choices for Kris Kringle or last-minute gifting.
Festive décor such as ornaments, wreaths and decorations add seasonal charm. Food and drink items like cookies, jams, Christmas puddings and gourmet hampers are always crowd-pleasers.
Plants and flowers, including mini succulents, dried arrangements and Christmas-themed displays, also make for eye-catching and thoughtful gift options.
Tips to sell at Aussie Christmas markets successfully
- Apply early: Popular Christmas markets book out quickly, sometimes as early as March. Don’t wait until the season has started to apply.
- Perfect your display: A visually appealing stall draws people in. Invest in good signage, lighting and festive touches.
- Stock smartly: Offer a mix of price points. Small, affordable items often sell out fastest.
- Promote your stall online: Use your website, email list and social media to tell customers where you’ll be.
- Collect contacts: Hand out business cards or offer QR codes linking to your online shop so people can shop later.
- Bring festive energy: Christmas is all about joy, so make your stall inviting and fun.
Start planning now for 2026
While it might be too late to join the lineup for 2025, now is the perfect time to start mapping out your sell at markets strategy for Christmas 2026. Research which Aussie Christmas Markets fit your brand, note their application deadlines and work out what products you want to showcase. With a little preparation, next Christmas you could be in the heart of the action, selling directly to customers who love discovering small, local brands.
