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Define your
target audience.

Defining your target audience is important for marketing efficiency, product development, customer understanding, competitive advantage, and increased engagement.

define your target audience

Meet your customer needs

Understanding your target audience can help you focus your marketing efforts, create products that meet their needs, gain insights into their needs and preferences, differentiate yourself from competitors, and create content and experiences that are relevant to them.

Manage client data with a CRM

A CRM is a key tool for managing customer data, such as marketing preferences and contact info. Little Big Shop’s built-in CRM allows users to add customers automatically when they make a purchase, allowing them to refine their target audience with real data.

Develop insights to better sell

Once you understand the people you’re trying to reach, consider their behaviour. Why would they be interested in what you have to offer? Where do they go? Identify what makes your product unique and what other items they purchase.

Segment and develop targeted marketing

Segmentation in marketing is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.

Benefits of this process include improved targeting, increased relevance, increased customer loyalty, improved product development, and increased competitiveness.


What is defining my target audience?

Defining your target audience means understanding what your customer wants, how your customers behave and how to attract those customers. Knowing your target audience helps you market your business more effectively and reach the right people.

Key considerations when defining my target audience?

Here are some things to consider about an audience:

  • How old are they?
  • What are their interests?
  • Where are they located?
  • What language do they speak?
  • What level of education do they have?
  • How much money do they have?
  • What life experiences do they have?

What tools can I use to define my target audience?

You can look at your own pre-existing audience, research social media demographics and compare the competition’s audience. SEO tools, the Google Suite of products and paid industry research can also provide valuable information in defining your target audience

How can segmentation improve targeting?

Breaking the market down into smaller groups allows you to focus on the people you want to reach, instead of trying to speak to a wide range of consumers at once. This approach can help you hone in on your intended customers, resulting in a more successful marketing campaign.

How does segmentation help to increase relevance?

By taking the time to pay attention to the wants and desires of each individual group of customers, marketing teams can create campaigns and promotions that are tailored to them. This can result in a higher level of engagement with customers and an overall improved customer experience.

How does understanding your target audience improve customer loyalty?

By focusing on distinct groups of customers, you can create deeper connections and make them more devoted to your brand. This can help to keep them invested in your company for the foreseeable future and enhance your overall financial performance.

Can audience segmentation aid with a brand differentiation strategy?

Splitting the market into distinct parts and focusing on particular consumers allows you to set yourself apart from the competition and craft a special value proposition that resonates with the segment of your choice. This can help you pull ahead of the competition and improve your overall competitiveness.