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Why is ecommerce
good for business?

There are several reasons why ecommerce can be good for business, including the following:

lower overhead costs

Low overhead costs

One of the biggest advantages of ecommerce is the potential for lower overhead costs compared to traditional brick-and-mortar businesses. Ecommerce businesses don’t need to pay for physical storefronts, and they may have lower overhead costs for things like utilities, rent, and staffing.

Wider reach

Ecommerce allows businesses to reach a wider audience, as customers can browse and purchase products from anywhere with an internet connection. This can be especially beneficial for small businesses that may not have the resources to establish a physical presence in multiple locations.

Increased convenience

Ecommerce offers increased convenience for both businesses and customers. Customers can shop at their own convenience, and businesses can automate many of their operations, including order fulfilment and inventory management.

Data-driven decision making

Ecommerce businesses have access to a wealth of data that can be used to inform business decisions, including customer demographics, purchasing behaviour, and website traffic. This data can be used to optimise marketing efforts, improve the customer experience, and drive sales.


Ecommerce businesses have the flexibility to operate from anywhere, and many businesses are able to run their operations remotely, which can be especially beneficial during times of uncertainty or disruption.

ecommerce marketing strategy

Potential for automation

Ecommerce businesses have the potential to automate many of their operations, including order fulfilment, inventory management, and customer service. This can help businesses save time and reduce the need for manual labor.