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Key considerations in choosing
an eCommerce business model

Selecting the appropriate ecommerce structure is essential for the prosperity of your company. Here are some of the important elements to keep in mind while deciding on an ecommerce business model:

choose which products to sell online

Target audience

Think about who you’re trying to reach with your ecommerce business and decide which model will best satisfy their requirements and desires.

Products or services

Think about what types of goods or services you want to provide and decide which ecommerce framework is most suitable. If you plan to offer physical items, a B2C or B2B system could be the best option, while a B2C model might be more suitable if you’re providing services.


Consider the level of competition in your market and how you can differentiate your business from others.


Consider how easily the business model can be scaled up or down as your business grows or changes.

Logistics and fulfilment

Think about what your company needs to do in terms of storage and delivery and how different types of online businesses affect those demands. For example, dropshipping may require less resources for storing and delivering, while B2B commerce might need more complicated logistics and delivery solutions.


Think about the expenses you’d incur at the beginning and during the operation of each ecommerce business model, and see if they fit with your budget and financial ambitions.

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Customer service

Think about the standard of customer service your business requires and how the type of ecommerce model you use will influence your capability to offer that level of service.

Legal and regulatory requirements

Think about any laws and regulations that may affect your business, and contemplate how different types of ecommerce operations will affect those requirements.

It’s important to carefully consider all of these factors when choosing an ecommerce business model, as your choice will impact many aspects of your business, from logistics and fulfilment to customer service and marketing.